Owner and Buyer
Growing up in Germany, Laila Hofmann (maker of dreams come true) and owner of the Laila store, moved to San Francisco in her early 20’s to study fashion design. After obtaining her degree, Laila then spent the next 15 years living and breathing “The Biz “ in the European Fashion World. Finding herself back in Germany, she worked with Hugo Boss in product management, and also had an agency representing Italian fashion products.
Lailas’ love of adventure and travel, inspired a hiatus from the industry, and after exploring the world, and becoming a dive instructor, eventually found herself in “The Land Down Under “. Visiting Noosa, she fell in love with the natural beauty of the area and the lifestyle that goes with it.
Lailas’ vision of opening a store that reflected her easy classic personal style, was set in motion, with her first store opening almost 10 years ago. This was followed by a Fashion Agency and wholesale business. Blending her love of travel and fashion, she regularly visits the cities that inspired her dream. Her global adventures, excellent eye, and buying expertise, continue to shape the direction for the Laila store and the labels she represents for her agency.
When Laila is not knocking herself out on those long haul flights to Europe, she can be found enjoying the beach culture and country life alike, and on any given weekend, can be found riding her horses, organic gardening or swimming in Laguna Bay.